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Millennials drive barramundi demand, sales

Demand for farmed and wild barramundi continues to increase in the United States, China and other countries around the world as millennials, seeking unique and sustainable foods, buy more of the fish.

Seeking to maximize returns on the growing popularity of barramundi, Sizzler Family Restaurants ran a limited-time promotion with barramundi earlier this year and Rubio’s Coastal Grille, which operates 196 restaurants in the U.S., also plans to add barramundi for limited time offers.

In addition, more U.S. retail chains, including BJ’s Wholesale Club, H.E.B., Central Market and Whole Foods Market, are carrying Australis barramundi on a regular basis. The fish typically retails for between USD 7.99 to USD 9.99 (EUR 7.28 to EUR 9.10) per pound…

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