New independent research conducted on behalf of the Marine Stewardship Council (MSC) shows that consumers are increasingly looking for fish products from a sustainable source, and that ecolabels give credibility to these claims.
The research is believed to be the world’s largest international survey of sustainable seafood consumption. It questioned more than 9,000 regular seafood buyers from 15 countries across Europe, Asia, Australasia and North America. It repeats similar research undertaken on behalf of the MSC in 2010 and 2012.
Almost all (90%) respondents thought that ocean sustainability is important, with 55% saying that falling fish stocks has become a more important issue than it was a year ago. 60% agreed that buying sustainably caught seafood would help to ensure fish stocks for future generations…
Read the full article at WorldFishing.net.
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